Cherry
Soft blush-white, deep plum-black, and one saturated cherry-blossom pink — Cherry Hill in full bloom. A boutique lifestyle journal for beauty, wellness, and consumer-brand editorial.
Version 1.0.0Meet Cherry
A look at its colors and typography, from the headline to the smallest details.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
The identity
A character of its own
Cherry is a boutique lifestyle journal system: a soft blush-white canvas, deep plum-black text, and one vivid cherry-blossom pink that carries every accent. It reads like a well-made consumer magazine — editorial columns, generous reading measure, and a single playful chrome note (pill-shaped wayfinding) in an otherwise composed layout.
- blooming
- editorial
- saturated
- considered
The palette
Color with intention
Light palette
#fef5f6#2a0f15#d4526a#f5d0d8#f8e8ebDark palette
#1a0d11#f6e7ea#e0637c#3a1e25#291418The typography
Find your voice in type
Headings
Make a little room for possibility.
Georgia, "Times New Roman", serifBody
Good stories start with a clear point of view.
-apple-system, BlinkMacSystemFont, "Segoe UI", sans-serifCode & details
Aa Bb Cc · 0123456789
"SFMono-Regular", Menlo, Consolas, monospaceMade for
Who it speaks to
Beauty, wellness, and lifestyle brands, boutique consumer labels, and independent product houses that publish a magazine-style site: a look-book home, an editorial journal, curated product stories, and light documentation — brands that want warmth and saturation without tipping into pastel or hard-sell commerce.
The voice
How it sounds
Warm, considered, and specific. Cherry writes like a good editor, not a salesperson: concrete nouns over adjectives, one clear invitation per view, and a confident point of view that trusts the reader. It is allowed personality — a little wit, a little bloom — but never breathless.
Art direction
The thinking behind the look
Blush-white (#fef5f6) canvas with deep plum-black (#2a0f15) text and a cherry-blossom pink (#d4526a) accent that appears as the left rule on editorial cards, link ink, and one decisive CTA per view. Buttons fill cherry with a deep plum-ink label (#1f0a10), never white, so the pink stays pure. Georgia serif headings over a clean system-sans body, soft 0.75rem card radius, full-pill wayfinding capsules, and pink-tinted shadows so even elevation reads cherry. In dark mode the same hillside after dusk: deep plum-black (#1a0d11), blush-white text (#f6e7ea), and a brightened blossom pink (#e0637c).