Eden
Soft botanical green-white, deep garden-green text, and a mid-forest green accent — Eden Gardens in full afternoon sun. A warm, living wellness system for health, botanical, food, and lifestyle brands.
Version 1.0.0Meet Eden
A look at its colors and typography, from the headline to the smallest details.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
The identity
A character of its own
Eden is a warm botanical system: a green-white canvas, deep garden-green text, and one mid-forest green accent that does quiet wayfinding rather than shouting. It reads as a cultivated garden in full afternoon sun — living and dappled, never clinical, never rustic.
- living
- grounded
- unhurried
- verdant
The palette
Color with intention
Light palette
#f5f8f3#1a2618#4a7c59#d8ead2#e4ece0Dark palette
#111a10#e8f0e2#5fae76#243021#1b271aThe typography
Find your voice in type
Headings
Make a little room for possibility.
Georgia, "Times New Roman", serifBody
Good stories start with a clear point of view.
-apple-system, BlinkMacSystemFont, "Segoe UI", sans-serifCode & details
Aa Bb Cc · 0123456789
"SFMono-Regular", Menlo, Consolas, monospaceMade for
Who it speaks to
Consumer wellness, botanical and skincare, food and recipe, and lifestyle brands whose sites lean on long-form stories, ingredient guides, and a calm, trustworthy first impression. Typical owners: a small-batch botanical skincare label, a plant-forward recipe publisher, a wellness studio publishing a journal, a garden-supply brand with a resources library.
The voice
How it sounds
Warm, plainspoken, and grounded. Prefer sensory specifics over wellness jargon, short declarative sentences over hype, and language that sounds like a knowledgeable friend rather than a brochure. Name the plant, the process, the benefit — don't gesture at 'radiance' and 'balance' without substance.
Art direction
The thinking behind the look
Green-white canvas (#f5f8f3) with deep garden-green text (#1a2618) and a mid-forest green accent (#4a7c59) reserved for decisive action — primary buttons, focus rings, and the thin link-tinted rules the kernel draws on cards and gates. Inline links use a deeper forest green (#2e6e45); confirmations use a brighter grass green (#267a43) kept clearly distinct from the accent. Georgia serif headings over a system-sans body, softly organic radii (0.75rem cards), and gentle green-tinted shadows. In dark mode the same garden at dusk: deep green-black (#111a10), soft botanical off-white text (#e8f0e2), and a lifted leaf-green accent (#5fae76).