La Jolla
White-wall gallery light theme: near-pure white, near-black ink, and one warm gallery-gold accent that appears only in frames and wayfinding. Space is the design.
Version 1.0.0Meet La Jolla
A look at its colors and typography, from the headline to the smallest details.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
The identity
A character of its own
La Jolla is a white wall gallery system: a near-pure-white canvas, near-black ink, and a single warm gallery-gold that shows up only where a frame or a piece of wayfinding earns it. It is the architecture of absence — the space around the work is the design, and restraint is the whole point.
- curatorial
- austere
- precise
- luminous
The palette
Color with intention
Light palette
#fefefe#131313#c9922a#f2ece0#f6f4f1Dark palette
#121110#f3efe8#d8a53a#2a2213#1c1a17The typography
Find your voice in type
Headings
Make a little room for possibility.
Georgia, "Times New Roman", serifBody
Good stories start with a clear point of view.
"Helvetica Neue", Helvetica, Arial, sans-serifCode & details
Aa Bb Cc · 0123456789
"SFMono-Regular", Menlo, Consolas, monospaceMade for
Who it speaks to
Art galleries, auction houses, luxury retail, architecture and design studios, and high-end portfolio sites — brands whose credibility rests on how little they need to say, and whose pages are mostly image, caption, and considered white space.
The voice
How it sounds
Curatorial and exact. Label the work, then step back. Prefer the provenance line to the sales pitch: a date, a medium, a place. Sentences are short and declarative; the gold is a single deliberate gesture, never a flourish.
Art direction
The thinking behind the look
Near-pure white (#fefefe) walls with near-black (#131313) ink and one gallery-gold accent used two ways only: a deep gold (#8f6710) for wayfinding — links, breadcrumb trails, the thin left rule of margin notes — and a warmer gold (#c9922a) for the single primary action, which carries near-black text (#131313) rather than white. Georgia serif for the display line, a Helvetica Neue grotesque body, near-square radii (0.125–0.375rem) that read like a gallery frame, and a barely-there shadow (0 1px 4px / 7%) that is what makes framed figures lift off the wall. 5rem section rhythm; space is generous everywhere. After hours the gallery goes dark: near-black warm walls (#121110), spotlit warm-white text (#f3efe8), and the gold lifted (#e0ad4a) so it still reads as gold on black.