Pressroom
A two-mode broadsheet newspaper theme — aged newsprint by day, inkwell after hours, masthead-red accent, serif everywhere, and near-zero radius. Built for content-heavy publishing products.
Version 1.1.0Meet Pressroom
A look at its colors and typography, from the headline to the smallest details.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
The identity
A character of its own
Pressroom is a two-mode broadsheet set: warm newsprint by day, near-black inkwell after hours, and a masthead-red primary reserved for section flags and decisive action. Serif runs everywhere and corners are near-square, so every page reads like a filed story rather than a productivity dashboard.
- broadsheet
- ink-dark
- typographic
- authoritative
The palette
Color with intention
Light palette
#faf7ef#211f1a#b52d22#f3e2dc#eee9dcDark palette
#0c0b09#e6e1d4#cd3528#211f1b#1a1814The typography
Find your voice in type
Headings
Make a little room for possibility.
Georgia, "Times New Roman", Times, serifBody
Good stories start with a clear point of view.
Georgia, "Times New Roman", Times, serifCode & details
Aa Bb Cc · 0123456789
"SFMono-Regular", Menlo, Consolas, "Courier New", monospaceMade for
Who it speaks to
Editorial and publishing products, media brands, content-heavy platforms, and newsletter tools — publications that want their site to look like a working newspaper in either display mode, not a SaaS dashboard.
The voice
How it sounds
Filed, not shouted. Lead with the news value in the first line the way a dek does; keep sentences declarative; let the masthead red mark one call to action per view instead of decorating the page. Bylines and datelines carry authority — attribute clearly and date things.
Art direction
The thinking behind the look
Light mode uses aged newsprint (#faf7ef), ink (#211f1a), sky-blue rules (#27688f), and masthead red (#b52d22). Dark mode reverses to inkwell (#0c0b09), newsprint cream (#e6e1d4), brighter blue rules (#7ab8e0), and red (#cd3528). Georgia/Times runs throughout at 17px/1.75, with near-zero radius; blue structures the page while red remains a deliberate section flag or action.