Seaside
A relaxed harbor-town system: sun-bleached timber canvas, deep maritime foreground, and a weathered dock-teal accent. Built for coastal hospitality, retail, travel, and outdoor lifestyle.
Version 1.0.0Meet Seaside
A look at its colors and typography, from the headline to the smallest details.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
The identity
A character of its own
Seaside is the register of a working harbor town, not a surf agency: bleached-timber off-white, deep maritime navy, and one weathered dock-teal accent worn soft by years of sun and spray. It is relaxed but never sloppy — clean cards, unhurried reading, and folio pagination that reads like a tide table.
- weathered
- unhurried
- plainspoken
- hospitable
- practical
The palette
Color with intention
Light palette
#f7f5f0#1e2d3a#2d7575#e8e4db#edeae3Dark palette
#141d26#e8edf1#4fa3a3#25333d#1e2a35The typography
Find your voice in type
Headings
Make a little room for possibility.
Georgia, "Times New Roman", serifBody
Good stories start with a clear point of view.
-apple-system, BlinkMacSystemFont, "Segoe UI", sans-serifCode & details
Aa Bb Cc · 0123456789
"SFMono-Regular", Menlo, Consolas, monospaceMade for
Who it speaks to
Coastal hospitality (inns, cafes, charter and marina operators), independent seaside retail, regional travel and tourism boards, and outdoor-lifestyle brands whose sites lean on approachable marketing pages, practical docs, and long-form travel or field-note writing.
The voice
How it sounds
Easy, plainspoken, and grounded — the tone of a harbormaster who tells you what you need and nothing you don't. Prefer concrete detail over adjectives, invite over sell, and keep an unhurried rhythm; never breathless, never nautical-kitsch.
Art direction
The thinking behind the look
Sun-bleached timber (#f7f5f0) canvas with deep maritime navy (#1e2d3a) text and a weathered dock-teal (#2d7575) accent reserved for links, primary actions, and thin panel seams. Georgia serif headings — like a hand-painted harbor sign — over a clean system-sans body, 0.75rem softly rounded surfaces, and cool blue-tinted shadows. In dark mode, the harbor after dusk: near-black slate navy (#141d26), cool off-white text (#e8edf1), and the teal lifted to lamp-lit brightness (#4fa3a3).