Vine
Wine-country intimacy across parchment daylight and burgundy-undertoned darkness, with one deep claret accent. Built for wine, hospitality, and premium food and beverage brands.
Version 1.1.0Meet Vine
A look at its colors and typography, from the headline to the smallest details.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
A place for your next chapter.
Your ideas, your stories, your point of view. Give them a home that feels like you.
Thoughtful type, a clear palette, and space for what matters.
The identity
A character of its own
Vine is a candlelit two-mode system for wine and hospitality: cellar-paper by day, burgundy near-black after dusk, and a single deep claret accent that behaves like the one glass of red on the table — it appears once per view and earns it. Palatino serif headings carry the weight of a wine label; the mood is intimate, unhurried, and expensive without ever announcing it.
- candlelit
- intimate
- sensory
- unhurried
- cellar-dark
The palette
Color with intention
Light palette
#fff8f5#2b1719#a72f40#f5dfe3#f2e5e1Dark palette
#110809#f0e8e2#c4394a#2e1a18#1e0f0dThe typography
Find your voice in type
Headings
Make a little room for possibility.
"Palatino Linotype", Palatino, "Book Antiqua", Georgia, serifBody
Good stories start with a clear point of view.
-apple-system, BlinkMacSystemFont, "Segoe UI", sans-serifCode & details
Aa Bb Cc · 0123456789
"SFMono-Regular", Menlo, Consolas, monospaceMade for
Who it speaks to
Wine producers and importers, boutique hotels and restaurant groups, private members' clubs, and premium food-and-beverage or luxury-consumer brands whose sites lean on tasting notes, journals, membership offers, and long-form storytelling.
The voice
How it sounds
Sensory, composed, and specific — the register of a sommelier who never oversells. Name the grape, the region, the year; describe what is actually in the glass. Prefer one confident sentence to three breathless ones, and let the darkness and the space do the work the adjectives would otherwise fake.
Art direction
The thinking behind the look
Light mode uses parchment blush (#fff8f5), burgundy ink (#2b1719), and deep claret (#a72f40); dark mode uses burgundy near-black (#110809), champagne cream (#f0e8e2), and brighter claret (#c4394a/#e07086). Palatino headings, a system-sans body, near-square 0.5rem radii, and warm shadows keep both palettes intimate. Link-tinted panels and rules always read wine-stained rather than grey.