Campaign results help you answer three questions: did the send finish, what delivery problems need attention, and how did recipients engage? Start with the campaign status and delivery notices, then read the engagement numbers in context.
Completed means processing has finished. It does not mean every message reached an inbox, every recipient read it, or every delivery outcome is known.
Open and review the results
- Open Email campaigns and select a campaign that has been queued, sent, paused, cancelled, or failed. Draft and scheduled campaigns open in the builder instead.
- Read the status and summary beneath the campaign name. If sending is still active, review the progress bar before judging the final outcome.
- Check Delivery status for provider errors, an automatic safety pause, hard bounces, complaints, or delivery failures.
- Review the metric cards, Engagement funnel, and any Top links or Recent activity. Use This send to confirm which message and audience you are examining.
Results can change as sending progresses and feedback arrives. Compare campaigns after allowing a similar amount of time for recipients to respond. A campaign viewed immediately after sending is not directly comparable to one that has collected engagement for a week.
If part of the report fails to load, use Retry delivery results. Numbers that remain visible alongside a loading error may be incomplete or older than the current send state.
Separate progress from delivery
The campaign status describes the send as a whole:
- Queued: the campaign is waiting for delivery work to proceed.
- Sending: Cedros is processing the send. The counts are still changing.
- Paused: further processing is on hold. Previously submitted messages can still receive delivery feedback.
- Completed: processing has finished, including messages that were sent, failed, skipped, or suppressed. If provider acceptance remains uncertain, the campaign is marked Failed and needs investigation.
- Cancelled: remaining delivery was stopped. Messages already submitted to the provider may still arrive.
- Failed: the campaign encountered a failure. Check its delivery data before assuming that nobody received a message.
The progress bar measures completed processing, including unsuccessful or skipped outcomes. 100% complete is not a 100% delivery rate.
Likewise, a message recorded as sent to the provider has been handed off for delivery. Delivered reflects delivery feedback recorded from the provider. It is not proof of inbox placement or that a person read the message. Feedback can arrive later than the send, and missing feedback is not proof of non-delivery.
Read the error text before acting on a delivery-failure count. That count can include uncertain outcomes where Cedros cannot establish whether the provider accepted the message. Check the affected recipients before retrying; an immediate resend could send a duplicate.
If an automatic safety pause appears, investigate its reason before resuming. For the controls and their effects, see Scheduling or canceling a campaign. For recipient restrictions, see Unsubscribed and suppressed recipients.
Read the four main metrics
Delivered is the recorded delivery count. Its caption shows the delivery rate against the campaign's recipient total, or delivery attempts for a sequence, and includes a bounce count when present. This total can include recipients skipped or blocked during processing; it is not simply the current membership of the selected list.
Opened shows the unique-open rate. With delivery data available, it is unique recorded openers divided by delivered messages. The caption gives the unique count and delivered total.
Clicked shows unique recorded clickers divided by delivered messages. Its caption also shows the clicker count and, when opens have been recorded, the percentage of openers who clicked. The headline percentage and the “of openers” percentage answer different questions.
Unsubscribed shows recorded unsubscribe feedback, with a percentage of delivered messages. Treat it as campaign reporting, not a complete count of everyone currently unsubscribed from a list or across your site.
For example, suppose a single-email campaign has 1,000 recipients, 900 recorded deliveries, 180 unique openers, and 45 unique clickers. Its delivery rate is 90%, open rate is 20%, and headline click rate is 5%. The click-to-open figure is 25% because 45 of the 180 recorded openers clicked.
If no delivery feedback has arrived, the page may calculate rates using the available audience total. Wait for a complete report before comparing those percentages with a finished campaign.
Bounces, complaints, unsubscribes, and engagement are different kinds of recorded events. Do not add every visible count together and expect the sum to equal the audience. A recipient can receive an email, open it, click, and later unsubscribe.
Interpret engagement and link activity
The Engagement funnel shows recipients or delivery attempts, deliveries, unique opens, and unique clicks. Each percentage is relative to the stage immediately above it. The Clicked funnel percentage therefore uses openers as its denominator; the main Clicked metric uses delivered messages when available.
This is a summary of recorded signals, not a verified path every person followed. A click can be recorded without a corresponding open. Missing open data can make the funnel look unusual or produce a click-to-open percentage above 100%.
Open and click reporting is approximate. Mail clients report engagement differently, and an open signal does not establish that someone carefully read the email. If open or link tracking was disabled, the report explains that measurement is limited. A zero in that situation does not establish that nobody opened or clicked.
“Unique” means Cedros has counted the recorded recipient identity once for that measure. Repeated events from the same identified recipient do not create additional unique recipients. It is not a guarantee that every identity maps to a different human, particularly when the same person has separate contact or imported-recipient records.
Top links displays up to six leading tracked links with a total click count and a unique count for each. One recipient may click more than one link, so adding the unique counts for all links can exceed the campaign's unique-clicker count. Repeated clicks can also make a link's total exceed its unique count.
Recent activity shows up to eight recent recorded clicks with the link, recipient type, and time. It is a short activity sample, not a complete log or a list of named readers. Both panels can be absent when there is no relevant recorded activity. Overall click feedback and link-specific tracking may provide different levels of detail, so the visible links need not account for every reported click.
Use engagement to compare messages and destinations, then check the outcome you actually wanted: a reply, registration, purchase, or another action. A recorded click alone does not establish that outcome.
Compare with previous sends
When there is enough data, Opened and Clicked include a comparison with your site's previous completed sends. This is your site's recent history, not an industry benchmark or a guarantee that the campaigns used the same audience.
The comparison uses up to ten other completed campaigns with both open and link tracking enabled. Their sequence steps are included. The baseline pools the recorded engagement and deliveries instead of giving every campaign's percentage equal weight.
Comparisons are hidden while the current campaign is queued, sending, or paused. They also require at least 50 recorded deliveries for the current campaign and at least 50 across the historical sample, plus the relevant tracking for the current send. A missing comparison can mean insufficient history, limited tracking, or unavailable comparison data; it does not mean the campaign performed badly.
Differences are shown in percentage points. An open rate of 38% compared with 31% is 7 percentage points higher. Read that difference alongside audience size, message purpose, timing, and measurement coverage before changing your approach.
Check sequence and audience details
For campaigns with follow-ups, Sequence progress shows the individual steps and highlights steps needing attention. A waiting step may still depend on its schedule or audience condition. A completed step does not prove every recipient received that step's email; review the delivery totals and any problems as well.
Sequence totals combine delivery work across steps. The same person can contribute several delivery attempts and several delivered messages while counting once as a known unique opener or clicker across the sequence. As a result, a sequence's engagement rate is not the percentage of distinct people reached, and it may not be directly comparable to a single-email campaign.
Under This send, check the subject, audience, recipient count, sender, reply-to address, and provider where shown. Audience breakdown expands the selected lists and recipient types. The list membership counts can change after sending and can overlap; they are not a historical count of unique deliveries.
In the recipient-type breakdown, active does not mean “opened the email,” and blocked groups several processing outcomes rather than only unsubscribes. Use delivery results and recipient records to establish the reason an address did not receive a message. See Choosing and checking your campaign audience.
A displayed schedule or Sent at label is useful context, but it is not an individual recipient's delivery timestamp. If View public archive appears, it opens the campaign's public version; it does not show the exact personalized message received by every recipient.
Export recipient records
Use an export when you need to examine the campaign's recipient records outside the summary page. You need permission to export recipients, view export history, and download the completed file.
- Open the campaign's Campaign actions menu and choose Export recipients. The delivery-problem notice may also offer this button.
- Find the new job under Recipient exports. It can show Queued, Building, or Finishing while the file is prepared.
- When the job shows Ready, select Download to save the CSV.
- Check the campaign name and recipient status in the file before using it for follow-up work. Store and share it appropriately because it contains recipient information.
The export contains recipient processing records, including sequence-step records. It is not a full open/click event history or a guarantee of delivery to each address. A sent record means provider handoff, and rows may include test-address records or repeat the same address across sequence steps. People excluded before a recipient record was created may not appear in the file.
Exports are retained for a limited time. If a file has expired, queue a new export. If a job fails, read its error before retrying. Cancel beside an export stops that export job; it does not cancel campaign delivery.
When results need investigation
No delivery data yet: confirm the campaign and status first. It may not have started, may have stopped before delivery, or may still be awaiting feedback. An empty report is not enough evidence to decide that resending is safe.
Sent but few or no deliveries recorded: ask an administrator to check provider feedback and the outgoing delivery setup. Messages can be accepted for sending without delivery confirmations reaching Cedros. See Setting up outgoing email delivery.
Low opens or clicks: check tracking coverage, elapsed time, delivery counts, and audience size before judging the message. Avoid treating missing measurement as proof of no interest.
Unexpected totals: distinguish current list members, queued recipients, sequence delivery attempts, unique engagement, and event counts. If the report only partially loaded, retry it before reconciling the figures.
Bounces, complaints, or uncertain delivery: review the affected recipients and provider feedback before sending again. Keep unsubscribe and suppression restrictions intact; removing a restriction does not resolve the underlying reason for it.
For help, provide the campaign name, status, time of review, counts that look wrong, and any visible error. Share recipient-level evidence privately. See Getting help with Cedros.