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Contacts and audiences

Adding and updating a contact

Add a person, review duplicate matches, update follow-up and custom details, and request corrections to contact information.

Contacts and audiences

Cleaning an email list

Scan email lists for invalid addresses, bounces, exclusions, and inactive recipients. Review matches, choose a cleanup action, and verify the result.

Contacts and audiences

Creating an audience list

Create an audience from visitor tags, site contacts, or a CSV, then check recipients, subscription status, and list updates before sending.

Contacts and audiences

Creating audiences from visitor behavior

Set visitor-tag assignment and removal rules, build dynamic email audiences, and check how activity, timing, and recipient eligibility affect membership.

Contacts and audiences

Importing contacts from a CSV

Prepare and import a CSV, map recipient fields, choose subscription status, handle existing contacts, and check or recover the import.

Contacts and audiences

Organizing contacts with tags and filters

Create and apply People tags, combine filters, use saved views, and manage shared tags without losing track of the right contacts.

Contacts and audiences

Understanding visitors, leads, and customers

Learn what Visitor, Lead, Customer, and Archived mean, find the right person, change their stage, and review possible identity matches.

Contacts and audiences

Viewing a customer’s history

Review a person’s activity, conversations, campaigns, business records, and team notes, and find missing or older history.